The Journal of Humanities & Social Sciences

Home The Journal of Humanities & Social Sciences XXVI, No.1 2018
1) Volume XXVI, No. 1, 2018
Author(s):Prof. Gul Rahim Khan, PhD

Abstract :

The Journal of Humanities and Social Sciences (JHSS), a refereed and internationally indexed journal recognised by the HEC, is published biannually by the Faculty of Arts and Humanities, University of Peshawar, with the approval of the competent authority. No part of the material published in this journal be reproduced, reprinted, or copied without the prior permission of the editor.
2) Volume XXVI, No. 1, 2018
Author(s):Editor Prof. Gul Rahim Khan, PhD

Abstract :

The Journal of Humanities and Social Sciences (JHSS), a refereed and internationally indexed journal recognised by the HEC, is published biannually by the Faculty of Arts and Humanities, University of Peshawar, with the approval of the competent authority. No part of the material published in this journal be reproduced, reprinted, or copied without the prior permission of the editor.
3) Volume XXVI, No. 1, 2018
Author(s):Patron-in-Chief Vice Chancellor University of Peshawar Patron Dean Faculty of Arts and Humanities University of Peshawar Editor Prof. Gul Rahim Khan, PhD Department of Archaeology University of

Abstract :

Editor, The Journal of Humanities and Social Sciences, University of Peshawar All correspondence related to the Journal should be addressed to the Editor.
4) LIST OF CONTRIBUTORS
Author(s):Atta Ur Rahman, PhD Associate Professor, Institute of Management Sciences Hayatabad, Peshawar, Pakistan Benish Iqbal Gandapur Assistant Professor of Economics Government Frontier College for Wome

Abstract :

Contents Assessing the Neutrality and Non-Neutrality of Fiscal Policy in Pakistan Muhammad Shahid, Mukhtar Ahmad, & Atta Ur Rahman 1 Différance, Erasure and Edward Albee’s The American Dream (1961) Faiza Zaheer & Kamal ud Din 17 Impact of Role Conflict on Marital Quality of Dual Career Couples in Peshawar, Pakistan Khalil ur Rahman & Rashid Khan 31 Knowledge-based Language Teaching and its Implications on Teacher Education: Perceptions of Teacher Educators in Pakistan Haji Karim Khan & Muhammad Naeem Butt 45 Moderating Role of Emotional Intelligence in Conflict Resolution Strategies and Organizational Citizenship Behavior Sahibzada Yasar Zia, Imran Saeed, & Naimat Ullah Khan 63 Mathematics Teacher’s Beliefs and Practices towards Collaborative Learning Maria Shiraz & Shahzada Qaisar 83 Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements Shaukat Ayaz, Wisal Ahmad, & Mehboob ur Rashid 103 Economic Analysis of Marigolds and Rose Business in District Peshawar Benish Iqbal Gandapur & Zilakat Khan Malik
5) Assessing the Neutrality and Non-Neutrality of Fiscal Policy in Pakistan
Author(s):Muhammad Shahid, Mukhtar Ahmad & Atta Ur Rahman

Abstract :

The objective of this paper is to assess the neutrality and non-neutrality of fiscal policy in Pakistan. We use Dynamic Stochastic General Equilibrium (DSGE) model for Pakistan economy. We examine the impact of fiscal policy, particularly government spending, taxes and borrowing on output growth, inflation and interest rate. Findings of this research paper show the non-neutrality of fiscal policy with respect to inflation, interest rate and economic growth. We find supportive evidences for the existence of fiscal theory of price level indicating the significant impact of fiscal policy on price level. Interest rate also positively responds to fiscal policy. Findings further revealed that economic growth is negatively affected by increase in government spending and tax rate. The findings of this study provide empirical supports for cohesive and increased coordination between fiscal and monetary policy
6) Différance, Erasure and Edward Albee’s The American Dream (1961)
Author(s):Faiza Zaheer & Kamal ud Din

Abstract :

The main objective of this paper is to deconstruct the idea / philosophy of American Dream through a critical examination of Edward Albee’s play The American Dream (1961). The said text is explored through the lens of two deconstructive terms i.e. Différance and Erasure from Jacques Derrida’s theory of Deconstruction. The purpose is to expose in elaboration the ugliness and disintegration of American society and Individual. It is argued that Edward Albee’s The American Dream (1961), as a postmodern American play, divulges the deplorable condition of American society which finds its reflection in materialism, as well as in social and moral alienation. The purpose of applying Derridean Deconstructive terms is to analyze different aspects of language used by Albee to highlight not only the social but also the psychological issues of American people.
7) Impact of Role Conflict on Marital Quality of Dual Career Couples in Peshawar, Pakistan
Author(s):Khalil ur Rahman & Rashid Khan

Abstract :

This paper attempts to explore the impact of role conflict on marital quality of dual career couples in Peshawar, Pakistan. Role conflict i.e. family to work and work to family conflict was taken as independent variable and marital quality was selected as dependent variable. Marital quality was operationalized through four components including satisfaction, communication, togetherness and marital disagreement. Data was gathered through structured questionnaire on three-point Likert type scale from 388 respondents in 6 universities and 3 hospitals in Peshawar city of Pakistan. Results of uni-variate analysis suggest that the study participants were experiencing family to work and work to family conflict. The data further shows that majority of the study participants were having high level of marital quality; nonetheless lower scores were also obtained on all the components of marital quality. Regression analysis suggests that role conflict was significantly and negatively related with marital satisfaction, communication, togetherness and positively related with marital disagreements. Likewise, correlation analysis shows that marital satisfaction, communication and marital togetherness are positively correlated while negatively correlated with marital disagreements. It is concluded from the study that role conflict experienced from either domain reduces marital satisfaction, communication and marital bond while increases marital disagreements between dual career couples.
8) Knowledge-based Language Teaching and its Implications on Teacher Education: Perceptions of Teacher Educators in Pakistan
Author(s):Haji Karim Khan & Muhammad Naeem Butt

Abstract :

Research on the language teachers’ knowledge has always remained a grey area in Pakistan. Urdu and English are generally the medium of instruction in schools, whereas English is the sole medium of instruction in the mainstream universities. Both Urdu and English are being taught as languages in schools, too. Besides Urdu and English, respective provincial languages are also in practice in schools. The question, what knowledge should our language teachers know, and what are their implications for teacher education, have always received lesser attention in the country. Through the use of a qualitative case study approach, we explored perceptions of teacher educators regarding language teachers’ knowledge. Data were collected through in-depth interviews from nine teacher educators from Departments/Institutes of Education of two public sector universities in Khyber Pakhtunkhwa and one university as well as one Elementary College of Education in Skardu, Pakistan. A thematic analysis was employed for data analysis. Findings showed that besides content, pedagogy, and pedagogical content knowledge, language teachers need to know cultural knowledge and knowledge of using IT resources and research findings in their routine practices. As a result, some key implications for language teacher development have surfaced from the findings.
9) Moderating Role of Emotional Intelligence in Conflict Resolution Strategies and Organizational Citizenship Behavior
Author(s):Sahibzada Yasar Zia, Imran Saeed, & Naimat Ullah Khan

Abstract :

This study investigates the moderating role of emotional intelligence between conflict resolution strategies and organizational citizenship behavior. The study uses social exchange theory by Blau (1964) to justify the proposed model. The data for this study is collected from 132 employees working in banking industry in five major cities of Pakistan. The data is cross sectional in nature and Baron and Kenny’s (1986) technique is used to test the moderation. The result suggests that conflict resolution strategies significantly relate to organizational citizenship behavior and Emotional Intelligence moderates and strengthens the relationship. Based on the findings, we propose that organizations should work towards improving emotional intelligence of employees to minimize conflicts.
10) Mathematics Teacher’s Beliefs and Practices towards Collaborative Learning
Author(s):Maria Shiraz & Shahzada Qaisar

Abstract :

This paper has been drawn from the findings of a larger study which explores a mathematics teacher’s practices who believes in the use of collaborative learning (CL). It also attempts to identify the extent of consistency between the teacher’s beliefs and his practices. Data was collected through questionnaires and classroom observations. The analysis of the questionnaire helped to differentiate the teachers who believed in collaborative learning. The results of the video data showed the extent of alignment of the teacher’s beliefs with the patterns of his practices. Analysis of observational data revealed inconsistencies in the practices and beliefs of the teacher towards the use of collaborative learning. The findings of the present study indicated that the teacher seemed unaware in the effective implementation of CL. The nature of the belief- practice relationship amongst mathematics teachers is complex and mediated by external factors.
11) Investigating the Comparative Effectiveness of Demonstrative and Straight-Sell Comparative Advertisements
Author(s):Shaukat Ayaz, Scholar, IBS, KUST, Kohat. Wisal Ahmad, Assistant Professor, IBS, Kohat University of Science and Technology, Kohat, & Mehboob ur Rashid, Assistant Professor, IMS, University of Peshawar

Abstract :

This study aims to investigate the effectiveness of demonstrative-comparative advertisements in relation to straight-sell comparative advertisements. Both demonstrative-comparative and straight-sell comparative ads were embedded in a television program so that real scenario could be developed. 140 senior business graduates were randomly assigned to the experimental advertisements in two separate but homogeneous groups. After their exposure to the stimuli advertisements, their responses on various advertising measures were tapped. The study findings reveal that demonstrative-comparative ads lead to greater advertising and brand recall, favorable advertising and brand attitude and higher purchase intention than straight-sell comparative advertisements. Findings of the study suggest that advertising professionals in Pakistan should concentrate on combining demonstrative executional style into the comparative advertising rather to use comparative advertisements alone. Doing so will enhance the effectiveness of advertisements and ensure better return on the advertising investment of the clients. In addition, the study also presents significant theoretical implications and also suggests future research directions.
12) Economic Analysis of Marigolds and Rose Business in District Peshawar
Author(s):Benish Iqbal Gandapur & Zilakat Khan Malik

Abstract :

Flowers are used for expressing or exhibiting the innermost feelings to the beloved ones or complementing any one or versifying any conceivable emotions. This piece of work examined the Cobb-Douglas production function to highlight the various inputs impacts on the yield of two major flowers: rose and marigolds and to highlight most productive flower variety between marigolds and rose. A survey was carried out in the two villages of district Peshawar (Khyber Pakhtunkhwa) namely Shahab Kheil and Bazid Kheil in 2016. Primary data was collected from 120 respondents randomly through well-designed questionnaires. The allocation of sample size was made by proportional allocation method in the selected villages. The mean revenue of marigolds and rose flowers was Rs. 140674 and Rs. 146174 respectively. t- Test was used for comparison of marigold and rose and concluded that rose is more productive than marigold. In order to show input output relationship COBB-DOUGLAS Production function was used and concluded that labour (days), seed, fertilizer, tractor (hours) and pesticides are significant and irrigation insignificant in case of marigolds, while in case of rose labour(days), seed and fertilizer turned out significant and tractor (hours) and pesticides insignificant.

Volume No. XXVI, No.1 2018

Issue No. XXVI, No.1 2018

XXVI, No.1 2018