1) Volume XIV No.2 2006
Author(s):Nasir Jamal Khattak
Abstract :
Title Page2) Editorial Board
Author(s):Nasir Jamal Khattak
Abstract :
The Journal of Humanities and Social Sciences Faculty of Arts and Humanities, university of Peshawar Peshawar 25120, Northwest Frontier Province, Pakistan3) title page
Author(s):Nasir Jamal Khattak
Abstract :
The Journal of Humanities and Social Sciences Faculty of Arts and Humanities, university of Peshawar Peshawar 25120, Northwest Frontier Province, Pakistan4) Comparative Study of Brand Equity - A Kevin Lan Keller Approach of Brand Knowledge Structure
Author(s):Wisal Ahmed
Kohat University of Science & Technology
Usman Ghani,
&
Muhammad Imran
Institute of Management Sciences, Peshawar
Abstract :
Brand knowledge exists in consumer minds in the form of brand awareness and brand image. High level of brand awareness and positive brand image has the increased probability of a particular brand choice. This study was an attempt to measure the brand equity of two famous shampoo brands namely Head & Shoulder and Pantene by applying the conceptual framework of brand knowledge structure stated by Keller. Various statistical tools like Mean analysis and t-test were used to determine the brand equity of both the shampoo brands. Results indicate that Pantene has slightly higher brand equity than Head & Shoulder. Moreover, Current users have more favorable image and awareness level about both the shampoo brands compared with the non-current users.Volume No. JHSS XIV No.2
Issue No. 2
JHSS XIV No.2