The Journal of Humanities & Social Sciences

1) Volume XXV, No 2, 2017
Author(s):Editor Nasir Jamal Khattak, PhD (Amherst) Department of English & Applied Linguistics University of Peshawar Office Secretary Muhammad Altaf

Abstract :

The Journal of Humanities and Social Sciences Faculty of Arts and Humanities, University of Peshawar, Peshawar, 25120, Khyber Pakhtunkhwa, Pakistan ISSN: 1024-0829
2) THE JOURNAL OF HUMANITIES AND SOCIAL SCIENCES Volume XXV, No. 2, 2017
Author(s):Editor Nasir Jamal Khattak, PhD (Amherst)

Abstract :

The Journal of Humanities and Social Sciences (JHSS), a blind-reviewed and internationally indexed journal recognised by the HEC in the “Y” category, is published biannually by the Faculty of Arts and Humanities, University of Peshawar, with the approval of the competent authority. No part of the material published in this journal be reproduced, reprinted, or copied without the prior permission of the editor.
3) Dominance of US Officials in the Pakistani TV Channels: A Case Study of the Media Coverage of Osama Bin Laden’s Death
Author(s):Amir Hamza Marwan Faizullah Jan & Altaf Ullah Khan

Abstract :

This research paper attempts to show the dominance of US officials in the Pakistani TV channels through the coverage of the death of Osama Bin Laden in Abbottabad, Pakistan. The three TV channels selected in this research study include the private broadcasters–Geo News and Dunya News; and public broadcaster, Pakistan Television Corporation (PTV). Starting from the killing of Bin Laden on 2 May 2011, we study the coverage of the three TV channels for ten consecutive days. The findings–based on the Quantitative Content Analysis–show that US officials dominated the coverage in the Geo News and Dunya News while the Pakistani officials dominated the coverage in Pakistan Television Corporation (PTV). The dominance of US officials in the coverage also shows their control over the content besides setting the agenda of the coverage.
4) Testing Craig’s Metamodel: Shifting from Classification to Dimensional Analysis
Author(s):Faizullah Jan, Sayyad Fawad Ali Shah, & Amir Hamza Marwan

Abstract :

This paper looks at the Craig’s seven traditions, their influence on the field of communication theories and the shortcomings of Craig’s metatheory. This paper mainly answers six questions: why communication theory needs a metatheory? How many metatheories have been developed so far? What are the Craig’s seven traditions of communication? What did Craig accomplish by developing this metamodel? Why Craig’s metatheory failed to achieve its desired goals? And what is the future of Craig’s seven traditions? First part of the paper answers the first four questions and the second part of the paper answers the fifth question by engaging the grammar of Craig’s model and challenging it by exploring conflict theories that do not fit into Craig’s seven traditions. The third part of this paper identifies future challenges for the Craig’s seven traditions in the light of the conflict theories to provide a solution for those challenges.
5) The Impact of Terrorism on the Economic Growth: An Empirical Study of Pakistan
Author(s):Fariha Sami & Munir Khan Khattak

Abstract :

Terrorism has negatively affected growth and development and has forced an intense economic burden on Pakistan. The general loss of self-assurance in economy and high defense and security expenditures leads to economic distortions which further affects the economic growth and instability in the country. This study analyzes empirically the long and short-run impact of terrorism on the economic growth of Pakistan during 1980-2016 and suggests suitable policy measures to control the problems arising from the terrorism. The results of Auto Regressive Distributed Lag (ARDL) approach to co-integration reveals a long-term relationship among economic growth and independent variables during this period. The ARDL results reveal that terrorism is one of the main hurdles in the way of economic growth in Pakistan. Trade openness, human capital is the supporting factors in boosting economic growth. The results of Error Correction Mechanism (ECM) indicate that even in the short-run terrorism can deteriorate the economic growth of Pakistan. The negative impact of terrorism on the economy is proved beyond doubt from the findings of the study, thus, the study suggest that government should focus more on the basic causes of domestic terrorism and should emphasize on the awareness programs. The government should also focus on the reduction in the income inequality among the citizens as it is considered one of the key reasons to upsurge the terrorist activities among the deprived classes in the s
6) Effects of Students’ Demographics on Entrepreneurial Intentions: A Comparison of Two Diverse Business Schools
Author(s):Hafizullah, Muhammad Kaleem, & Muhammad Naeem Butt

Abstract :

The study measures demographics effects of students on their Entrepreneurial Intention (EI) in two universities, each in the United States of America and Pakistan. An empirical investigation to understand demographics effect on entrepreneurial intention to become potential entrepreneurs is of interest to theorists of planned behavior. Survey method was used to collect the data from business students of Gatton College of Business and Economics, University of Kentucky-USA and Kohat University of Science and Technology (KUST), Kohat, Pakistan. The instrument used in study was questionnaire consisted of demographics and entrepreneurial intention measurement. T-test and ANOVA were applied to analyze mean difference between the groups. The results elicit mean difference between the groups on basis of demographics about their entrepreneurial intention.
7) Impact of Trade Marketing Activities and Salesmen Behavior on Customer Satisfaction: The Mediating Role of Supply Uncertainty and Product Contamination
Author(s):Muhammad Khyzer Bin Dost, Abdual Rehman, & Najam ul Zia

Abstract :

With the monetary heightening of a nation and healthy life trends, the role of dairy product manufacturing companies is too vital in this development. In a hyper-focused market of Pakistan, organization involved in dairy business is confronted with difficulties of holding the current and attracting the new customers. The purpose of the research is to analyze the opinions of distinctive people groups in Lahore city of Pakistan about the salesman service and product quality in different segments and classifications of the outlets. A sample of 500 retailers of the Lahore city is selected on convenience basis. To accomplish the fundamental objective of the research, the researcher of the paper created survey intended for dairy handler retailers. After a long analysis we have found that four variables assuming critical part in order to make satisfied customer. In this manner, customer satisfaction is the key for dairy companies to stay alive in competition. The purpose of this study is to explain the relationship of trade marketing activities and salesmen behavior with the customer satisfaction in packed milk industry of Pakistan. This is to find out about the trade marketing activities which are more common and to explain the relationship of trade marketing and salesmen behavior on customer satisfaction with the mediating role of supply uncertainty and product contamination.
8) The Battle of the Conscious Self and the Power Dynamics of the Beauty Myth
Author(s):Samina Ashfaq, Nasir Jamal Khattak, & Syed Zahid Ali Shah

Abstract :

In almost all the novels of Austen the problem of companionship runs consistently which makes a common reader think that her novels are all about marriage. However, they fail to see the underlying meanings that is exhibited in her attitude towards the social dilemma of bridging the conscious self and the socially desired identity. In Pride and Prejudice alone, we come across many characters for whom the sole purpose of life is to acquire a socially acceptable position. Yet her heroines in all her novels exhibit a certain discretion in their choice of a life partner. Instead of compromising with “socially acceptable” identity they stand against all odds to believe in their own capabilities. They labor hard against the then norms of the society to prove themselves and materialize their ideals. They possess a beautiful mind and prefer a contented life over later dissatisfaction that are the outcome of hasty decisions. Men and women are seen striving for acquisition of worldly gains. Trapped in the snare of the beauty myth females are exposed in improving their appearances rather than refining their mental capabilities. Her male protagonists live an unconscious life too and hence they ought to go through a process of realization to learn and appreciate the difference between the socially acceptable and the higher ideals of the true self. These are those who don’t believe in the power dynamics of their society in form of money or masculinity to gain happiness.
9) Determinants of Adolescent Fertility in Pakistan: Evidence from PDHS 2012-13
Author(s):Sanam Wagma Khattak

Abstract :

Adolescence is a transitional period from childhood to adulthood, refers to age 15-19 years. Adolescent female marriage and childbearing is common in Pakistan particularly in rural areas, so it needs to know the determinants of adolescent fertility to control high population growth rate. This article examines some of the determinants of adolescent fertility in Pakistan using secondary data from PDHS (2012-13). Bivariate and multivariate analysis along with Poisson regression is used to seek determinants of adolescent fertility. It is obvious that female adolescent’s work status, female adolescent exposure to mass media, age at marriage, education and infant/child mortality are the significant determinants of adolescent fertility. Therefore, these determinants should be targeted by the government to control adolescent birthrates.

Volume No. XXV No.2

Issue No. XXV No.2

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